100% natural treats.
Nothing artificial. Ever.
Air-dried. No additives. No rawhide. Every treat hand-selected and tested on our own dogs before it goes on sale. Try a bag and let your dog decide.
16 ways to make a tail wag. £5 each.
The full single bag range — every one 100% natural and air-dried. Pick what your dog will love or browse the lot and let them try a few.
Hairy Rabbit Ears
Beef Spaghetti
Beef Pure Sticks
Duck Pure Sticks
Venison Pure Sticks
Salmon Pure Sticks
Kangaroo Pure Sticks
Rabbit Pure Sticks
Gourmet Slices
Loved by dogs, trusted by their humans.
Real reviews from real customers — collected via Google and verified post-purchase emails.
“My fussy schnauzer goes mad for the duck pure sticks. Lickety Sniff is the only brand he'll consistently take to.”
“Mikaela actually reads her emails — replied within an hour about a question on hypoallergenic options. You don't get that from Amazon.”
“The 100-piece bundle has lasted us six weeks across two dogs. Brilliant value and the quality is way better than the supermarket.”
“Subscribed in March. Swap-anytime is a lifesaver — we rotate flavours so the dogs never get bored.”
“Build Your Own Box is genius. Two pups, very different tastes — mixing is exactly what we needed.”
Ready-made boxes.
Don't fancy choosing? We've done the picking. Hand-curated boxes for gifts, multi-dog homes and dogs who deserve a serious treat haul.
Ultimate Treat Box
A beautifully presented variety pack — multiple proteins, mixed textures, perfect for birthdays, gifts, or treating your own pup. Suitable for small to large dogs.
Shop the Treat Box →
100-Piece Bundle
100 natural treats designed to last weeks, not days. The smart pick for power chewers, training households, and multi-dog homes. Free delivery on first order with code FIRSTBOX.
Shop the 100-Pack →Shop by need or by tail-wag.
Filter by protein, benefit or chew style — every collection has its own page with all the relevant products.
Small business. Big standards.
I'm Mikaela. I work at a dog rescue centre, feeding the dogs, training them, learning what their bodies actually respond to. When I started buying treats for Lola and Jasper at home, I was put off by what was on the supermarket shelves. Rawhide. Mystery preservatives. "With chicken" meaning 4% chicken.
So I started sourcing better treats myself. Air-dried, single-ingredient wherever possible, tested at home before they got anywhere near the shop. Lickety Sniff exists because dogs deserve better than what's on the shelf, and dog people deserve to know exactly what they're feeding.
100% natural
Air-dried, single-ingredient where possible. No additives, no rawhide.
Tested at home
Past Lola and Jasper before it ever goes on sale.
Made in Wales
Hand-packed in Barry, locally delivered.
Giving back
A share of every rescue box goes back to the dogs.
Save 10% on your first order.
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Real talk for dog people.
Honest takes on treats, training, food safety and what actually matters for your dog — from someone who works in rescue and knows them inside out.
Want to work with us?
We partner with dog businesses, rescue centres, and content creators who care about quality. Stockist deals, content collabs, and rescue wishlist programmes — all in one place.